Real Funnels. Real Revenue.

Arculus, a cold-storage crypto wallet from CompoSecure, had strong traffic and a premium brand — but their checkout flow was quietly leaking buyers at the final step. We instrumented the funnel end-to-end and found that a single trust signal was missing at the moment of decision.

We ran a structured A/B test adding a security badge and simplified copy to the checkout CTA. Within three weeks the variant produced a 32% lift in completed transactions — a result that paid for the entire engagement in the first month.

More importantly, we built Arculus a repeatable testing framework so their team could keep compounding wins without us. That's the goal of every engagement: leave you with a system, not just a one-off fix.

Freshpet came to us in 2018 with a growing DTC subscription business and a simple question: where are we losing customers? We started with a full funnel diagnostic and uncovered three major drop-off points between the product page and subscription confirmation.

Over six years we ran dozens of experiments — form optimization, page speed work, pricing display changes, and subscription flow redesigns. Each test was measured against revenue, not vanity metrics, and each win was documented and rolled into the next sprint.

The result was a compounding series of conversion lifts that scaled with Freshpet's growth. When your optimization process is repeatable, the gains don't stop — they accelerate.