12 Years of Data-Driven Growth.
I started in e-commerce analytics in 2014, building the attribution systems that turned raw transaction data into daily merchandising decisions. That's where I learned a lesson I've never forgotten: traffic is never the problem. The funnel is.
Over the next decade I ran growth analytics for Silicon Valley startups and led the analytics practice at Digital Surgeons, owning funnel strategy for dozens of high-ticket service brands. I saw the same story everywhere, teams spending five and six figures a month on ads, with landing pages and forms quietly leaking the majority of that spend.
I founded The Insight Labs to fix that. No vanity dashboards, no theoretical frameworks, just a disciplined, data-first process for finding where your revenue leaks and closing the gaps. If you're spending serious money on acquisition, your funnel deserves the same rigor.
A decade of funnel optimization
E-Commerce Analytics, Turkey
Built a demand-forecasting model at Hizlial.com, one of Turkey's leading e-commerce platforms, that drove a 3.2x monthly revenue increase in key product categories. That's where I learned: traffic is never the problem. The funnel is.
Silicon Valley Startups
Moved into the startup world, running growth analytics for venture-backed teams where every dollar of ad spend had to justify itself.
Director of Analytics, Digital Surgeons
Led the analytics practice at Digital Surgeons, managing A/B testing and ongoing analysis for Freshpet (NASDAQ-listed), Arculus by CompoSecure, Kori Krill Oil, and 20+ other brands. Launched hundreds of experiments that drove measurable revenue and lead growth.
Founded The Insight Labs
Brought a decade of in-house and agency experience under one roof, a consultancy obsessed with finding and fixing revenue leaks.
How I think about growth
Measure First
Opinions are cheap. Before we change a single headline or form field, we instrument the funnel and let the data tell us where the money is actually leaking out.
The Gut and The Brain
Every visitor makes two decisions: a split-second gut reaction and a deliberate rational evaluation. Most pages only speak to one. We design for both.
Revenue Over Vanity Metrics
Likes, clicks, and impressions don't pay the bills. We optimize for the metrics that hit your P&L, leads booked, deals closed, and revenue retained.
Ready to Work Together?
Book a free 15-minute call and we'll identify the single biggest leak in your funnel — no pitch, no obligation.