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Google Analytics 4 Implementation Guide – Step 3 – Tool Settings In this series, we first discussed where to start GA4 implementation, then elaborated on having a goal in mind, the benefits of involving a broader team at the beginning of the project, and the importance of making a plan before starting data tracking. In

Google Analytics 4 Implementation Guide – Step 2 – Data Tracking In Step 1, we covered the prerequisites for a GA4 Implementation. Here, I want to mention “how” to implement desired custom events, but before diving into it, we must talk about how to set up GA4 and enable the default events GA4 has to

Where to Start with Google Analytics 4? GA4 Implementation Guide – Step 1 Whether you previously implemented Google Analytics 4 to your website or are about to alter the current implementation and start from scratch, I welcome you to pause and reflect on the results first. This has nothing to do with the technical implementation

Marketers Dilemma: Should You Acquire New Customers or Improve Loyalty? One of the oldest and most asked questions by businesses, including our clients, is whether they should acquire new customers or try to maintain the relationship with the existing customers for longer. The most concise answer to this question is that it depends. A more