Choosing the right KPIs (Key Performance Indicators) is crucial to aligning your data tracking with business goals. With so many metrics available, how do you know which ones will truly drive results? In this guide, we’ll explore how to choose KPIs that matter, avoid vanity metrics, and focus on actionable insights. What Are KPIs and
Why do you need a dashboard for your GA4 account, and how can you create one? You want growth. Growth is a process, and you must navigate through it. How would you know if you are heading in the right direction, with all vital components giving health signals? A comprehensive data strategy can help you
Google Analytics 4 Implementation Guide – Step 4 – Navigating the tool In the first three steps, we covered where to start GA4 implementations, which involved the broader team and defining and aligning on goals. We then moved to data tracking, where we discussed the how; in our third step, we discussed GA4 settings, their
Arculus is a revolutionary cold storage service for crypto assets and NFTs. It helps you store your crypto assets outside of the exchanges, and using 3-factor authentication drastically reduces hacking concerns. Arculus is a product of CompoSecure, which produces its partners’ most beautiful credit cards, including the American Express Platinum Card, Chase Sapphire Reserve, and
Why do you and/or your clients need a solid GA4 Implementation? I have been analyzing data for 12 years. The last 4+ years were in an agency environment. I loved how agencies help clients, and the most fulfilling feeling was seeing the improvements in their businesses and, therefore, their customers, and employees’ lives. This feeling
How to Create a Funnel Exploration for SaaS and B2B in Google Analytics 4? I started answering the most asked GA4 questions by our clients on LinkedIn so that those who see the posts can benefit from the answers, we can find better answers, and/or share the word. Then, I also noticed that the answers
Freshpet is one of the most beautiful brands with which one can collaborate. Freshpet’s mission is to improve the lives of our beloved four-legged friends through “real, fresh foods.” During our collaboration, which has lasted more than four years and is still continuous as of the publish date of this post, I was lucky enough
Google Analytics 4 Implementation Guide – Step 3 – Tool Settings In this series, we first discussed where to start GA4 implementation, then elaborated on having a goal in mind, the benefits of involving a broader team at the beginning of the project, and the importance of making a plan before starting data tracking. In
Google Analytics 4 Implementation Guide – Step 2 – Data Tracking In Step 1, we covered the prerequisites for a GA4 Implementation. Here, I want to mention “how” to implement desired custom events, but before diving into it, we must talk about how to set up GA4 and enable the default events GA4 has to
Where to Start with Google Analytics 4? GA4 Implementation Guide – Step 1 Whether you previously implemented Google Analytics 4 to your website or are about to alter the current implementation and start from scratch, I welcome you to pause and reflect on the results first. This has nothing to do with the technical implementation
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