Reporting shouldn’t be a manual chore that eats up your valuable time. If you’re using Looker Studio (formerly Google Data Studio) to visualize your data, you can leverage its email scheduling feature to send dashboard reports to yourself and your stakeholders automatically. This automation ensures everyone stays informed without the hassle of manual exports and
When you’re running multiple marketing campaigns across different platforms, knowing which ones actually drive results is crucial for optimizing your budget and strategy. UTM tracking in Looker Studio provides this visibility, allowing you to see exactly which campaigns, sources, and content bring in the most valuable traffic. What Are UTM Parameters and Why Do They
Pie charts are usually not liked by analysts for a good reason. We’ll cover the reason in the details, but first, let me give you what the title suggests: “Pie Charts in Looker Studio.” Trying to create a pie chart in Looker Studio for the first time can be daunting; you can immediately feel something
Choosing the right KPIs (Key Performance Indicators) is crucial to aligning your data tracking with business goals. With so many metrics available, how do you know which ones will truly drive results? In this guide, we’ll explore how to choose KPIs that matter, avoid vanity metrics, and focus on actionable insights. What Are KPIs and
Why do you need a dashboard for your GA4 account, and how can you create one? You want growth. Growth is a process, and you must navigate through it. How would you know if you are heading in the right direction, with all vital components giving health signals? A comprehensive data strategy can help you
Google Analytics 4 Implementation Guide – Step 4 – Navigating the tool In the first three steps, we covered where to start GA4 implementations, which involved the broader team and defining and aligning on goals. We then moved to data tracking, where we discussed the how; in our third step, we discussed GA4 settings, their
Arculus is a revolutionary cold storage service for crypto assets and NFTs. It helps you store your crypto assets outside of the exchanges, and using 3-factor authentication drastically reduces hacking concerns. Arculus is a product of CompoSecure, which produces its partners’ most beautiful credit cards, including the American Express Platinum Card, Chase Sapphire Reserve, and
Why do you and/or your clients need a solid GA4 Implementation? I have been analyzing data for 12 years. The last 4+ years were in an agency environment. I loved how agencies help clients, and the most fulfilling feeling was seeing the improvements in their businesses and, therefore, their customers, and employees’ lives. This feeling
How to Create a Funnel Exploration for SaaS and B2B in Google Analytics 4? I started answering the most asked GA4 questions by our clients on LinkedIn so that those who see the posts can benefit from the answers, we can find better answers, and/or share the word. Then, I also noticed that the answers
Freshpet is one of the most beautiful brands with which one can collaborate. Freshpet’s mission is to improve the lives of our beloved four-legged friends through “real, fresh foods.” During our collaboration, which has lasted more than four years and is still continuous as of the publish date of this post, I was lucky enough
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